Lesson 7: Random Word / Image Association.

Random word is an idea generation method which allows students to systematically generate new ideas though fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.




"Chances come to everyone but not everyone see it because they not have the knowledge."
"Chances only come to the people who have knowledge."
"Without knowledge we wont find the chances"

We always have our motivation,just like a donkey have a carrot to make it move.

The carrot of us maybe is money,or anythings.

...but how we get away from the carrot?

When to use it

..Use it to stimulate open and divergent thinking and seek creative new ideas.

..Use it to re-ignite creative thinking when you are running out of ideas.

..Use it to get people out of a rut when their thinking is still rather conventional.

(Source: http://creatingminds.org/tools/random_words.html)

How to use it

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example

I am seeking a way to reduce discomfort for passengers on trains.
With a group of passengers, we look out of the window and see a school.
Associations from school are learning, bullying, exams, playtime.
Ideas include teaching the rail company how uncomfortable the seats are, taking a firm stance in this, giving marks for different trains and seats and having games on trains so passengers do not notice the uncomfortable seats.

How it works

Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

(Source: http://creatingminds.org/tools/random_words.htm)

Lesson 5&6 - Juxtoposition

Juxtoposition. Such a wierd word for me, words cannot describe of what I feel about the word. Well, anyway, juxtoposition can be defined as placing two variable side by side, however, similarity are shown through comparison. Many creative processes rely on juxtoposition. By it objects or words next to each other, the human brain will automatically associate or transfer meaning. Usually 'turning' something familiar to something less familiar of vice versa. This, however, what was lectured in class.

VISUAL PUNS
Creating an artwork in which several visual form which look alike are connected and combined so as to bring out 2 or more possible meaningful. Visual puns are lower version of visual metaphor

METAPHOR
In a figure of speech in which 2 different things are linked by some similarity. Comparison that are obviously are not consider metaphor. Therefore, metaphor occur, when 2 different ideas are being connected in imagination and agreed to be dissimalarity at first

SIMILES
Using as/like

Example : Life is like cooking. It all depends on what you add and how you mix it. sometimes you follow the recipe and at other times, you are creative. Life is like a maze in which you try to avoid the exit.


ANALOGY
2 or more things agree in some respects.
is a comparison of things that are essential dissimalarity but are shown throught the analogy to have some simililarity.A form of logical inference or an instance of it, based on the assumption that if 2 things are known tobe alike in some respects then they must be alike in other aspects.

This week as part of the creative studies activity work in class this what I did:

 Chili as symbol of love???

                                           Just like a red hot chili pepper as you are,
                                                       You are red, You are hot,
                                                       You are a red-hot person,
                                       You spice things up every day on every night,
                                     As I like to taste you a lot as you tasted like chili a lot,
                                                       Yummy yummy you are a lot,
                                                                  Just like a chili.